Want to keep up with the latest trends and opportunities in Brazil? The number of online stores has been growing immensely and Brazil is no exception. Not to mention, the apparel market has had great success from a Brazilian audience.
Let’s learn more about how and why Brazil’s interest in the apparel market is beneficial to online stores.
Here is a brief overview:
So how did it all start? Technology has continually grown over the past years, especially e-commerce.
Take a look at the graphic below.
As you can see, e-commerce has had great success and consistent growth year by year in the US. Especially with social distancing being in practice now, it would be probable to say that e-commerce will grow even more in the following years.
Now, you saw the growing popularity of online stores. Brazil’s online presence from its high consumption of apparel could open many doors for your business to expand.
Don’t believe me? Let’s take a look at the statistics.
Of all things from electronics, to toys, and to flights—apparel is the top product consumed by Brazil in the e-commerce category.
Here are some statistics on Brazil’s apparel market:
So what does this all mean? Clearly, selling online apparel in Brazil is serving a fast-growing market throughout the country.
Consider opening your market to a new audience, in this case, Brazil, and catering your product to meet this demand. This could boost your product sales and allow your business to gain a wider influence.
Now that you can see the connection between Brazil’s demand for apparel online and the benefits of online stores, let’s dive into ways you can open your online store to Brazil’s market.
Here are 3 quick tips that will help you open your online store in Brazil!
Brazil is only the geographic factor of your target market. What is the age range of your target market? What are their values and beliefs? How do they normally consume their products?
These are just a couple of questions you can ask yourself to narrow down your target market better.
Check out the example below to get a better idea of what factors you could consider:
There are a lot of attributes and factors you could consider. Defining your target market will get you one step closer to successfully selling your store’s products in Brazil.
You’ll want to consider having Portuguese translations and cultural content on your website. Language localization would help your new target market understand your products and be more likely to buy them.
You could even add new content to relate to your target market better.
Finally, consider features like adding flexible payment methods to reach foreign markets easily, localizing your website’s language to reflect your target market’s culture, or adding new content to relate to your target market better.
Check out this in-depth guide on how to sell online products in Brazil.
Now that you’ve learned about the growth of apparel in Brazil and online stores, you can start opening your business to new markets!
Contact our business strategists at hola@colibricontent.com who will help you penetrate this massive online market in Brazil.
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