It is a known fact that consumers shop differently, both online and in-person, throughout the world. This is especially true for Brazil consumer trends! In Brazil, we have been able to see huge growth in technology use over the past years. This, along with their culture, makes them very unlike their Read more…
As the Coronavirus runs rampant, you have probably switched your traditionally physical business to an online one. Or, you are thinking about growing an online business for the first time to stay afloat. Wherever you may be, you might be struggling to find ways to generate traffic for your website. Read more…
Every e-commerce business asks the same questions: how do I convert leads into customers, and how do I get my customer to commit to buy my product? Commitment of customers is crucial strategy for any e-commerce business that wants to succeed. However, research shows most businesses spend little to none Read more…
Search intent is driven by many factors for Hispanic consumers. However, studies have shown that language has heavily influenced search behavior for Hispanic consumers. Language may also be overlooked in marketing. Why is this? Let’s keep reading to find out. Today we’ll go over Different Types of Search Intent The Read more…
Email marketing can be hard! You need a catchy subject line and personalization. You’ve got tons of competitors who are offering your target audience something similar to your product or service. But email marketing is one of the most effective and time-tested methods to find new leads and engage with Read more…
Website localization is becoming a popular way for businesses to enter new markets online. With so many companies shifting to online operations, you’ll probably want to localize your website to widen your target audience and to expand your business too. Ready to learn more about website localization and how to Read more…
On June 30, 2020, Brazil’s Senate approved the “PLS 2630/2020” bill, also known as the “Fake News” Bill. The bill was created with the intention of curbing fake news. However, many citizens are worried about the implications it will have on their online security and privacy. After looking at some Read more…
Planning on going global? As companies grow, so does their presence in the real and digital world. Growing businesses may expand into new markets by selling products and services abroad as well as optimizing their website to target users across the globe. Expanding into new markets is no easy task. Read more…
Importance of an Online Presence for Your Business Due to Effects of Coronavirus
Want to keep up with the latest trends and opportunities in Brazil? The number of online stores has been growing immensely and Brazil is no exception. Not to mention, the apparel market has had great success from a Brazilian audience. Let’s learn more about how and why Brazil’s interest in Read more…