The legal landscape continues to change because of the economic, legal, and privacy impacts of COVID-19. With a population of over 200 million, Brazil has received some of the harshest impacts of this epidemic. This means that the Brazilian government has had to adapt like never before. Although COVID has Read more…
Want to keep up with the latest trends and opportunities in Brazil? The number of online stores has been growing immensely and Brazil is no exception. Not to mention, the apparel market has had great success from a Brazilian audience. Let’s learn more about how and why Brazil’s interest in Read more…
The Latin American banking system is amongst the most bureaucratic sectors in the world today. Simple tasks such as opening a bank account or getting a loan have an incredibly long and complicated process. In addition, when a customer enters a bank in Brazil, they are subject to airport-level security. For Read more…
When people hear of Brazil, they may think of beautiful beaches, the Amazon rainforest, Carnaval, and an amazing soccer team. And while all those things are great, what investors REALLY should be paying attention to is fintech in Brazil. Not sure what fintech is? Or want to know why Brazil Read more…
There are several products and services that consistently rank at the top of e-commerce sales in Brazil. What is it that makes items land as top-selling products in Brazil? For starters, it is becoming more common for shoppers to click the check out button from the comfort of their own Read more…
Brazil is currently at a major crossroads in the push toward greater connectivity and communication. A major deal with Chinese tech giant Huawei to introduce 5G network power into Brazil has stalled for several weeks. This has increased the chances of Brazil losing some economic competitiveness in the global economy. Read more…
Brazil, a 200+ million-strong population, is becoming heavily reliant on the internet to find information, shop, and complete daily tasks. In fact, by 2023, 78% of Brazilians are expected to have access to the internet, paving a bright future for Brazil’s e-Commerce. What does this mean for Brazil’s market? As Read more…
A full consumer report on Brazilian consumer behavior, trends, and demographics for Brazil’s digital audience [W/ CONSUMER PROFILE EXAMPLES]
In the good ‘ole days before there were social media in Latin America, marketers would reach the average Latin American consumer through direct marketing alone. Take the U.S Department of Commerce, for example. The Trade Administration’s recommendations on marketing in Colombia are solely fueled by direct marketing via print, TV, Read more…
Here’s a tell-all on business etiquette in Brazil as told by a Brazilian! From how to greet and what to wear, this is your ultimate guide!