4 Steps on How to Master Multiregional SEO

Do you want to become an expert in Multiregional SEO?

As an SEO writer, it is important to know your target audience and the search terms they are using. 

This is already a challenging task in your native language. Additionally, SEO techniques are even more difficult to implement when targeting different countries and regions.

To be successful with a multiregional or multilingual website, you need to be aware of the terms people are using to find your products. As a result, this will ensure traffic to your website, potential customers, and competitive advantage. 

Words used in languages vary by region. Consequently, this is why it is important to focus on the specific region you plan on targeting.  

Multiregional SEO is a great tool to learn and utilize so you can successfully target international markets with different languages and regions. 

What is Multiregional SEO?

Multiregional SEO is the method of creating optimized, targeted content tailored for specific geographical areas. 

Multiregional SEO differs from basic SEO in the way it targets. Specifically, the targets are based on geography, and language. However, basic SEO is implemented differently because it targets based on keywords and audience.

For example, a multiregional website offers the same product or service in two different countries and may need to tailor the content differently based on culture, location, and language. 

This is why Multiregional SEO can be really helpful!

Here are 4 Ways to Utilize Multiregional SEO

1. Structure URLs for Targeted Country

You can target a country with different URL Structures. Below are common structures that show search engines where the website is targeted and registered. 

1. ccTLD – ccTLDs uses two lettered codes as the domain to indicate the country, sovereign state, or dependent territory .

Example: xxx.us

2. Subdomain – A subdomain is internationalized content on a separate, third level domain. The subdomain is located with the country code in the front.

Example: us.xxx.com

3. Subdirectory – A subdirectory is internationalized content placed in a subfolder of the root domain. The country code placement is in the back after using a backslash.

Example: xxx.com/us

2. Tailor The Sites Concept tent to Specific Areas Language and Culture

Make sure the your content is targeted to your audience by paying attention to cultural values and language nuances. 

In addition, it is important to make the target precise because people in various regions will look at your content differently.

3. Use Google Trends

Google Trends is an excellent tool to see the words people use in the regions of their searches. Also, Google Trends compares the search frequencies of keywords and the popularity of the term by region. 

4. Use hreflang Tags for Language and Region

Google created a protocol called hreflang tags. Hreflang code indicates the language(s) and regions where your content is available. The rel=alternate, hreflang=x annotation tells Google where your URL is served. This is useful if you are translating content into another language or adjusting the target to another region. 

Example hreflang: link rel= “alternate” href=http://xxx.com/de-es  hreflang= “de-es” 

The “de” stands for German content and the “es” means it is for users in Spain. 

Want to Get the Best Out Of Your Multiregional SEO Strategy?

Need help in getting your multiregional SEO to the next level? Contact us at hola@colibricontent.com today!

Our dedicated team of experts is happy to help you with all your SEO needs!